Camila Cabello, the chart-topping pop star, has teamed up with the enigmatic rapper Playboi Carti for an unexpected collaboration titled “I Luv It.” The track, which samples Gucci Mane’s “Lemonade,” showcases Cabello’s unique vocal style and Carti’s signature flow.
In the visually chaotic music video directed by Nicolas Mendez, Camila dives headfirst into life’s chaos. From wrestling to climbing trees, eating cake, and even sipping liquid gas straight from a station pump, she embraces the pandemonium. Blindfolded, she dances with abandon before welcoming Playboi Carti into the fray.
Carti, known for his throaty delivery, thrives in the sensory overload. His verse finds him in a convenience store, Styrofoam cup in hand, rapping about numbness to drugs and the burnout he feels like the sun. His recent features on hits like “Carnival” and “Type S–t” have solidified his status as a rising star in the rap scene.
The collaboration serves as the lead single for Camila Cabello’s upcoming fourth solo album, C,XOXO, slated for release this summer. The singer’s exploration of rare human connections and the emotional drama that accompanies them inspired the track. As she puts it, “It’s unsustainable and not peaceful and exhausting, but also, I LUV IT.”
In honor of Linkin Park’s commitment to mental health awareness, a portion of the proceeds from the album will be donated to the National Alliance on Mental Health and Backline.
Stay tuned for more updates on this dynamic duo and their musical journey! 🎶🔥